‘This is what 70 looks like’: the new generation of beauty influencers

Traditions preface: There’s no need to buy into the myth that beauty fades and so does our influence. Ageism is so yesterday. We’re big advocates of cultivating your own kind of beauty, from the inside out. And as the late Joan Rivers was known to say, “Listen, I wish I could tell you it gets better. But it doesn’t get better. You get better.”

See how women in their 60s, 70s and beyond are redefining what it means to be beautiful.


Originally published on The Guardian:

Fed up with ageism in the industry, the most exciting new voices in beauty vlogging are over 60

For years, the beauty blogging scene has been dominated by 20-something women in their bedrooms sharing their favourite products and techniques. Now, a new crop of beauty bloggers in their 60s and 70s are getting behind their laptop cameras to share the beauty hacks that work for them. Fighting the stereotypes of being seen as “old ladies”, they’re demanding the attention that the beauty industry has denied them.

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This article was first published on https://www.traditionsmgmt.net/.